Design
Graphic design is not simply taking a work order from a client and making an attractive business card or brochure. It is the process of listening to the client, learning the clients goals and becoming educated about their competitors and target customers. Then and only then can a purposeful design be created. A design must not only be impressive to the designer and client, it must first and foremost be impressive to the target customer. A great designed logo, business card or brochure will instill trust, respect and a feeling of belief from a potential customer that they are dealing with a professional company that can give them what they need. Your designed literature is a direct reflection of you and your company. It represents you, so make your best impression.
Marketing
Marketing is not blasting out thousands of email advertisements or smothering entire zip codes with postcards. It is identifying the client's target and strategizing to make the most cost effective plan of attack to achieve a client's goal. Every industry is different and likewise not all marketing plans are the same for every customer. One business may do 90% of their marketing promotions through websites and search engine advertising while another client may benefit through brochures and rack cards being placed in strategic locations. Whatever your business is , we will make sure your are marketed for maximum results.
Advertising
A lot of money can be spent advertising with little return to show for the investment if the advertisements are not well done and well placed. First, the ad must be unique and grab attention. Second it must be placed in publication or venue in which it will be seen by your target audience. At Shanklin Media we achieve this by first creating ads that make you stand out from your competition and then place them in the most cost effective locations and publications to get you the most bang for your advertising dollar. Once again, we use our simple equation, the amount you put out should be more than made back in resulting new business and dollar income.
Web
There is a sea of web designers and site providers out there to choose from. Some providers are very good at getting your site optimized and ranked high on search engines, but once the potential client gets to your site it does not impress them and they quickly scroll to the next company. Other companies may create some pretty attractive sites, but do not make them as functional and searchable as they could be. At shanklin Media we know that it take both of these items to make a successful site. Our first step is to make sure the site is very prominent on the web and easy to search. Second we make sure that it is a seamless continuation of your other advertising and marketing literature so that your company projects one uniform and professional image. Best of all, we make websites that are visually impressive and memorable so that your company is portrayed at the highest level in your industry.
Photography
Great photography is one of our specialties at Shanklin Media and we take great pride in saying unlike most design agencies we use very few stock photos. Our clients have the luxury of us being able to create original and one of a kind photography specifically for their project. This plays a major role in making our client's work appear original and not generic or cookie cutter like many of their competitors. This is just another way we make our customers stand out from the competition. Another great advantage to working with our own photography it saves our customers a great deal of money not having to
purchase numerous photos for every project. Since we do our own photography we get the perfect shot to perfectly suit each project and not just the closest photo we could find in a catalog. Our photography is yet one more component that makes us stand apart.
purchase numerous photos for every project. Since we do our own photography we get the perfect shot to perfectly suit each project and not just the closest photo we could find in a catalog. Our photography is yet one more component that makes us stand apart.
Artwork
This is where we make ourselves truly stand apart from other design agencies. We can create original works of art from any medium, whether it be pen and ink, graphite, paints, or digital. It is all conceived and hand drawn by us so that you end up with one of a kind designs that get you noticed, make you stand out and most importantly make you money. Because we have these unique in-house capabilities we can provide our customers with totally original work at the same cost they would pay for generic clip art designs at other agencies that do not have this capability.